Reviora Healthcare LLC | Guaranteed Revenue Partner

If your billing team feels like they’re fighting more claims than they used to, they are. It’s not your coders getting sloppier — it’s the rules changing faster than most practices can track, and every denied claim is 30-60 days of cash flow you were counting on.
Here’s what’s actually happening, and where your numbers should sit.
Why Is My Denial Rate Going Up in 2026?
Three things are converging at once, and none of them are your billing team’s fault. Payers have tightened prior authorization enforcement, coding edit tables have changed, and adjudication software is flagging claims that would have sailed through two years ago.
This isn’t a perception problem. A recent MGMA Stat poll found that 60% of medical group leaders reported an increase in their practice’s claim denial rate — and only 11% had managed to bring their rate back down. That gap is the real story: most practices know denials are rising, but few have a structured process to reverse it.
Separately, MGMA’s benchmarking research on denials and appeals found that more than half of healthcare organizations now report denial rates exceeding 10% — double the top of HFMA’s acceptable range. Add in AMA’s 2024 Prior Authorization Physician Survey, which found physicians and staff spend an average of 13 hours per week per physician just processing authorization requests, and it’s clear: the administrative load behind every clean claim has gone up, even when nothing in your practice changed.
What Does the HFMA Benchmark Actually Say?
HFMA — the industry’s standard-setting body for revenue cycle metrics — considers a denial rate of 5% to 10% acceptable, with anything under 5% considered optimal performance. That’s the line, not a moving target and not a sales pitch. It’s the same MAP Keys framework hospitals, health systems, and physician groups are all measured against.
For context on where the industry actually sits: revenue cycle data from Kodiak Solutions, drawn from more than 2,100 hospitals and 300,000 physicians, shows the average initial denial rate climbed to 11.8% in 2024 — already above HFMA’s acceptable ceiling before 2025 and 2026 pressures compounded it further. If your practice is tracking anywhere close to that number, you’re not an outlier. You’re the norm right now, which is exactly the problem.
What Is This Actually Costing You?
Every denied claim doesn’t just delay payment — it consumes staff hours you’re already short on. Between prior authorization volume and appeals, front-office and billing staff are spending time on rework instead of revenue-generating work, and that labor cost rarely shows up on the P&L line labeled “denials.”
The slower cost is Days in AR creeping upward, month over month, until it’s normalized. A denial rate that sits at 10-12% doesn’t just cost the denied dollars — it drags down every other cash flow metric attached to it.
How Do You Get Back Under Benchmark?
his is where most practices try to solve a systems problem with more staff hours, and it doesn’t hold. The fix isn’t working denials harder after they happen — it’s closing the gaps that create them before a claim is ever submitted.
At Reviora, this is built into how we operate, not something we bolt on. Our team runs on Expert-Led Technology — credentialed billing and coding specialists lead every claim decision, using technology as a tool to catch what a payer will flag, not as a replacement for judgment. Every client engagement runs under a Managed Outcomes Agreement (MOA) — a written, contractual performance agreement built around defined benchmarks, including a denial rate target under 5%, matching HFMA’s optimal range rather than just its acceptable floor.
If a benchmark is missed two months in a row, our Benchmark Recovery Protocol (BRP) activates automatically — see What Happens If We Miss — a defined accountability process, not a vague promise to “look into it.”
If denial management specifically is your pain point, our Claims Submission & Denial Management page walks through how we structure that work day to day.
If your denial rate has been climbing and you’re not sure why, a second set of eyes on your claims data is usually the fastest way to find out. Book a free 30-minute consultation and we’ll walk through where your practice actually stands against benchmark. Not ready to talk yet? See what to expect from a first conversation before you reach out.
FAQ
What is a good claim denial rate for a medical practice? Per HFMA’s MAP Keys benchmark, 5-10% is considered acceptable, and under 5% is optimal. Above 10% signals a process gap worth investigating.
Why are claim denials increasing in 2026? Tighter prior authorization enforcement, updated payer coding edits, and more aggressive automated claims review are the main drivers, per MGMA and AMA survey data.
How do I lower my practice’s denial rate? Focus on the front end — eligibility verification, authorization matching, and clean coding before submission — since most denials are prevented, not appealed. A structured denial management process outperforms after-the-fact appeals.
Is a 10% denial rate bad? Yes — it’s above HFMA’s acceptable ceiling of 10% and roughly in line with the national average AHA reported for 2024 (11.8%), meaning a 10%+ rate puts a practice at or below where the broader industry already struggles.
Reference
- HFMA, MAP Keys — industry-standard revenue cycle KPIs: https://www.hfma.org/data-and-insights/map-initiative/map-keys/
- HFMA, “7 KPIs Providers Should Be Tracking” — 5–10% acceptable denial rate, <5% optimal: https://www.hfma.org/revenue-cycle/kpis/7-kpis-providers-should-be-tracking/
- Kodiak Solutions (Crowe LLP) revenue cycle data, 2024 — 11.8% average initial denial rate, from 2,100+ hospitals/300,000+ physicians: https://www.businesswire.com/news/home/20250227049715/en/Healthcare-Providers-Facing-Stiff-Headwinds-on-Revenue-Cycle-Performance-Kodiak-Solutions-Data-Show
- MGMA Stat poll (March 2024) — 60% of medical group leaders reported denial rates rising, only 11% reduced them: https://www.mgma.com/mgma-stat/strategic-improvements-in-your-rcm-to-reduce-your-practices-claim-denials
- MGMA, 2024 “Benchmarking Report on Denials and Appeals” — more than half of orgs exceed 10% denial rate (cited via HFMA, which references the original MGMA report directly): https://www.hfma.org/revenue-cycle/redesigning-denials-management-in-the-obbba-era/
- AMA, 2024 Prior Authorization Physician Survey — 39 PA requests/physician/week, ~13 staff hours/week: https://www.ama-assn.org/practice-management/prior-authorization/fixing-prior-auth-nearly-40-prior-authorizations-week-way
